Quantitative desk research
For understanding about markets, industries and society, we extract insights from public databases such as ABS, HILDA, MABEL and others, including your private data base and existing market data.
Treatment pathway and market sizing
Size the therapeutic market you are entering and the share of your competitors as it stands now. Project the same landscape once your brand enters the market and inform your sales forecast.
Price elasticity study
Measure how demand for your private-market brand will respond to a change in price and identify the optimal price point that will drive highest patients’ willingness to pay and doctors’ willingness to prescribe.
Patient record audit
Examine prescribers’ medical records to determine what scripts have been written for what type of patients and changes over the treatment history of the patient. Each prescriber is asked to provide 3-6 patient records.
Online Research Communities
Gather real-time qualitative insights into your communities or customers. Online communities typically consist of a closed network of like-minded respondents taking part in a series of conversations and structured exercises around a given topic. Taking inspiration from the success of social networking websites, online research communities are created via a platform that has been custom-designed for research purposes.
Explore and better understand the therapeutic market you are entering and its competitive landscape as it stands now and project the same landscape once your brand enters the market. Inform the quantitative phase of the research.
Customer journey mapping
Follow customers’ (HCPs and patients) experience typically from pre-diagnosis to drug persistence and identify the pain points and leakage points you can address to ensure eligible patients receive your drug.
Determine the optimal place for your drug in the market vs. its competitors and identify which competitor(s), prescribers, and patient groups to go after. Define what your brand stands for in its therapeutic market.
Communications development and testing
Workshop unprompted key selling messages (KSMs) for your brand with your customers and assess the relevance and impact of your proposed communications (KSMs, detail aid, advertising campaign, etc.)
Identify your customers’ differences and similarities in terms of how they prescribe and/or their attitudes to the disease or the treatments, allocate them in different target groups, and tailor your marketing strategy to each group.
Patient opinion leader advisory board
The same way you hold advisory boards with doctor key opinion leaders, we can hold an advisory board with patient opinion leaders on your behalf. Get their input on your support and educational activities and leverage their influence.
Voice of the patient to support PBAC submission
Collect patient testimonies on what it is like to live with the particular disease in order to support the PBAC submission of your drug. Paint a picture of their struggles and bring their plight to the PBAC reviewers who often don’t know enough about the impact of the disease on patients’ lives.