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Research

Using pioneering methodologies to deliver superior insights

Our Insights

The Hummingbird Social & Market Research Unit guides social policies and commercial decisions using pioneering methodologies to deliver superior insights for the following projects
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Hummingbird Insight's research director, Lisa M Lee presenting a powerpoint slide about Quantitative research in a board roomHummingbird Insight's research director, Lisa M Lee presenting a powerpoint slide about Quantitative research in a board roomHummingbird Insight's research director, Lisa M Lee presenting a powerpoint slide about Quantitative research in a board roomHummingbird Insight's research director, Lisa M Lee presenting a powerpoint slide about Quantitative research in a board room

Quantitative Research

Social program evaluation

Measure the effectiveness of your programs for your stakeholder accountability and for learning. Get us in early in the program design phase to integrate evaluation throughout the program lifecycle

Quantitative desk research

For understanding about markets, industries and society, we extract insights from public databases such as ABS, HILDA, MABEL and others, including your private data base and existing market data.

Advanced statistical analysis and reporting

Longitudinal, SEM, PLS, IPMA, MaxDiff, CBC, and econometric modelling.

Brand equity tracking

Monitor the performance of your brand vs. competitors and identify the weak points to work on and the strong points to emphasise.

Detail follow up

Monitor the recent performance of your sales force and the key selling messages they deliver to your customers and adjust the execution of your brand strategy.

Customer segmentation

Identify different customer groups based on their attitudes, behaviours, or other relevant characteristics and the low-hanging fruit groups to target.

Treatment pathway and market sizing

Size the therapeutic market you are entering and the share of your competitors as it stands now. Project the same landscape once your brand enters the market and inform your sales forecast.

Price elasticity study

Measure how demand for your private-market brand will respond to a change in price and identify the optimal price point that will drive highest patients’ willingness to pay and doctors’ willingness to prescribe.

Patient record audit

Examine prescribers’ medical records to determine what scripts have been written for what type of patients and changes over the treatment history of the patient. Each prescriber is asked to provide 3-6 patient records.

Qualitative Research

Hummingbird Insight's managing director, Nayana Wade presenting a powerpoint slide about qualitative research in a board roomHummingbird Insight's managing director, Nayana Wade presenting a powerpoint slide about qualitative research in a board roomHummingbird Insight's managing director, Nayana Wade presenting a powerpoint slide about qualitative research in a board roomHummingbird Insight's managing director, Nayana Wade presenting a powerpoint slide about qualitative research in a board room

Online Research Communities

Gather real-time qualitative insights into your communities or customers. Online communities typically consist of a closed network of like-minded respondents taking part in a series of conversations and structured exercises around a given topic. Taking inspiration from the success of social networking websites, online research communities are created via a platform that has been custom-designed for research purposes.

Market landscaping

Explore and better understand the therapeutic market you are entering and its competitive landscape as it stands now and project the same landscape once your brand enters the market. Inform the quantitative phase of the research.

Customer journey mapping

Follow customers’ (HCPs and patients) experience typically from pre-diagnosis to drug persistence and identify the pain points and leakage points you can address to ensure eligible patients receive your drug.

Brand positioning

Determine the optimal place for your drug in the market vs. its competitors and identify which competitor(s), prescribers, and patient groups to go after. Define what your brand stands for in its therapeutic market.

Communications development and testing

Workshop unprompted key selling messages (KSMs) for your brand with your customers and assess the relevance and impact of your proposed communications (KSMs, detail aid, advertising campaign, etc.)

Customer segmentation

Identify your customers’ differences and similarities in terms of how they prescribe and/or their attitudes to the disease or the treatments, allocate them in different target groups, and tailor your marketing strategy to each group.

UX testing

Understand the user experience with your health app or website by piloting the prototype version and assess its relevance and impact in terms of usefulness and usability. Identify and address the pain points to optimise user experience.

Patient opinion leader advisory board

The same way you hold advisory boards with doctor key opinion leaders, we can hold an advisory board with patient opinion leaders on your behalf. Get their input on your support and educational activities and leverage their influence.

Voice of the patient to support PBAC submission

Collect patient testimonies on what it is like to live with the particular disease in order to support the PBAC submission of your drug. Paint a picture of their struggles and bring their plight to the PBAC reviewers who often don’t know enough about the impact of the disease on patients’ lives.

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info@hummingbirdinsight.com.au

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