We are a healthcare-focused customer insights and behavioural science agency determined to do things differently. Hummingbird Insight was born out of the bravery and desire to challenge and disrupt – necessary catalysts to truly great strategies and tactics that question assumptions and push boundaries within the rules. This enables us to identify our clients’ sales and marketing challenges and advise them with clarity and accuracy. Our researchers, psychologists, and sales coaches are passionate about delivering insights-enabled activation, not merely reporting on the status-quo. What this means for you? Sleek, yet profoundly simple insights and solutions to take your brand to its fullest potential.
Listen, analyse, and interact with curiosity
Push boundaries within the rules
Work as a team internally and externally
Advise and act with integrity
Take pride in the quality of our work and in ourselves
Nayana is a senior researcher dedicated to social and health issues. Over the years, she has successfully helped her clients launch their program or product optimally, or regain performance they had lost.
Nayana provides government agencies and healthcare brand teams with a complete picture of the challenges they need to tackle – from defining the issue at hand to providing its solution.
Nayana wanted to re-shape the face of social and healthcare research by bringing innovations she learned from other industries. It is with that aspiration at heart that she founded HUMMINGBIRD INSIGHT.
Senior Research Director
Lisa is a dualist researcher. In her view, qual and quant are not separate streams and a keen grasp of both is essential for her work with brand teams.
Her role is to deliver a cohesive story to her clients, to fill the knowledge gap, and provide strategic guidance:
1) Knowledge – use a breadth of methodology and therapy area knowledge to design solutions that best fit the social or commercial needs
2) Clarity of thought - Lisa strives to provide clear stories, clear answers, and clear and realistic strategic recommendations
3) Communication - report writing is something of an art form to Lisa - what do the audience need to know, and how to best tell the story to drive home the key message?
Senior Research Director
Alena is a psychologist and dualist researcher with over 15 years’ experience in commercial research and consulting across a breadth of therapy areas and health populations.
Her specialism lies in diagnosing human behaviour and partnering with clients to translate science-based insights into actionable outcomes that become tools to effectively move business metrics; she takes pride in her ability to input strategy that is easily understood and immediately useful.
Proof of her success comes with clients being showcased globally as best-practice brand execution.
Alena has deep, hands-on experience leading successful programs across the full range of brand lifecycle, from pre-launch exploration to market share defence beyond loss of exclusivity, with particular strength in launch strategy and customer segmentation. She is passionate about optimising the balance between scientific rigour and practical simplicity, choosing the right approach for each unique brief, and her combination of qualitative and advanced quantitative skills make her an expert in discerning implications from the available (often small) target market.
Senior Research Manager
Maureen is a market research professional with over 9 years of consulting experience, mainly within the healthcare and life science industry. She has led various types of qualitative and quantitative research programs for multinational pharmaceutical, nutritional, and medical technology companies. During her time in the Philippines, she has also collaborated with key public health and government organizations to help improve their services to patients.
With her background in statistics and keen interest in psychology, Maureen is passionate about understanding customers, making sense of numbers, and delivering data-driven and actionable insights. She is committed to building strong partnership with clients and ultimately, helping create meaningful impact to patients and the healthcare industry.
Debby is a market research dualist with a background in medical biotechnology and marketing. She values working in the healthcare industry as it allows her to make a difference in people’s lives.
Throughout her career, Debby has had the opportunity to embrace a variety of research techniques, including Electroencephalography (EEG) and eye tracking devices to dig deep into cognitive processes.
As a driven and outcome-focused individual, she enjoys analysing both qualitative and quantitative data and converting insights into actionable business decisions.
Olivia is currently studying marketing and psychology at Macquarie University and applies her academic learnings to her work at Hummingbird, gaining first-hand real-world experience.
She first recognised her passion for marketing and behavioural science through work experience with Hummingbird when she was in high school, igniting goals and aspirations to strive for. Her previous work experience as a pharmacy assistant was a great stepping stone to healthcare marketing.
Olivia is training and quickly progressing to become an excellent qualitative and quantitative researcher and a behavioural scientist. Her day-to-day work at Hummingbird consists of interviewing healthcare professionals and conducting qualitative / quantitative analysis. Olivia is an absolute rising star in the field of healthcare market research and we are proud to be the ones launching her career.
Olivia is completing her Master of Public health, and has an academic background in media, communications, immunology, and pathology.
She has a passion for evidence-based marketing and problem-solving and has professional experience in integrated healthcare communications.
She is eager to combine her knowledge in medical science and data to drive access to medicines and improve health literacy and patient outcomes.
Mary-Ann is an operations expert and worked in the Government and Social Research sector for 15+ years with previous success in business management and workplace training and assessment. Meticulous in all areas of the development and completion of high-quality data collection, Mary-Ann comes to the Healthcare sector with proven skills in large scale project management of internationally respected research panels.
Her enthusiasm in respondent engagement, maintaining low attrition, and ensuring fair representation across demographics is essential in the management of our HCP panel. Her work with the Government and Academic sector sees her well versed in policy compliance, questionnaire, administration conventions, and demonstrating advanced technical knowledge needed to effectually manage our research projects.
Lisa is an experienced and dedicated pharmacist with more than 10 years’ experience in the healthcare industry.
She began her career in the field of pharmacovigilance in 2019 and has since worked on the adverse event (AE) management of many market research projects and patient oriented programs.
Lisa’s day-to-day duty is to train the Hummingbird staff on clients’ AE reporting requirements, verify source data, report AEs to clients’ drug safety department, and manage our pharmacovigilance standard operating procedures (SOPs).
Pete activates customer insights by designing and helping healthcare companies to deploy behavioural change interventions in the form of sales cues and messages. He is passionate about training and coaching sales teams, so their performance stays true to the uncovered insights.
Pete has extensive commercial leadership experience across many healthcare companies, including originator and generics/biosimilar brands, as well as medical consumables, capital equipment, electronic devices and systems.
His approach is warm and adaptable, creates a positive culture, and empowers teams and individuals to perform at their best.
At Hummingbird Insight, we use our own proprietary panel of over 70,000 Healthcare Professionals including General Practitioners, Specialist Physicians, Surgeons, and Allied Health to conduct our research.