For understanding about markets, industries and society, we extract insights from public databases such as ABS, HILDA, MABEL and others, including your private data base and existing market data.

Longitudinal, SEM, PLS, IPMA, MaxDiff, CBC, and econometric modelling.

Monitor the performance of your brand vs. competitors and identify the weak points to work on and the strong points to emphasise.

Monitor the recent performance of your sales force and the key selling messages they deliver to your customers and adjust the execution of your brand strategy.

Identify different customer groups based on their attitudes, behaviours, or other relevant characteristics and the low-hanging fruit groups to target.

Size the therapeutic market you are entering and the share of your competitors as it stands now. Project the same landscape once your brand enters the market and inform your sales forecast.

Measure how demand for your private-market brand will respond to a change in price and identify the optimal price point that will drive highest patients’ willingness to pay and doctors’ willingness to prescribe.

Examine prescribers’ medical records to determine what scripts have been written for what type of patients and changes over the treatment history of the patient. Each prescriber is asked to provide 3-6 patient records.

Gather real-time qualitative insights into your communities or customers. Online communities typically consist of a closed network of like-minded respondents taking part in a series of conversations and structured exercises around a given topic. Taking inspiration from the success of social networking websites, online research communities are created via a platform that has been custom-designed for research purposes.

Explore and better understand the therapeutic market you are entering and its competitive landscape as it stands now and project the same landscape once your brand enters the market. Inform the quantitative phase of the research.

Follow customers’ (HCPs and patients) experience typically from pre-diagnosis to drug persistence and identify the pain points and leakage points you can address to ensure eligible patients receive your drug.

Determine the optimal place for your drug in the market vs. its competitors and identify which competitor(s), prescribers, and patient groups to go after. Define what your brand stands for in its therapeutic market.

Workshop unprompted key selling messages (KSMs) for your brand with your customers and assess the relevance and impact of your proposed communications (KSMs, detail aid, advertising campaign, etc.)

Identify your customers’ differences and similarities in terms of how they prescribe and/or their attitudes to the disease or the treatments, allocate them in different target groups, and tailor your marketing strategy to each group.

Understand the user experience with your health app or website by piloting the prototype version and assess its relevance and impact in terms of usefulness and usability. Identify and address the pain points to optimise user experience.

The same way you hold advisory boards with doctor key opinion leaders, we can hold an advisory board with patient opinion leaders on your behalf. Get their input on your support and educational activities and leverage their influence.

Collect patient testimonies on what it is like to live with the particular disease in order to support the PBAC submission of your drug. Paint a picture of their struggles and bring their plight to the PBAC reviewers who often don’t know enough about the impact of the disease on patients’ lives.