We help healthcare companies develop and deploy strategies and tactics based on the customer insights and behavioural science findings they have invested in. This involves the brand marketing, medical and sales teams fully understanding and engaging with the outcomes of the research as they will be the ones executing the behavioural change interventions and alignment is essential. Even the best thinking and insight-based planning will fall flat if not executed well.

Hummingbird Insight has the in-house experience and capability to develop, test and refine insight-driven initiatives and then help our clients deploy them via sales team training and support. This may be in conjunction with a new brand campaign or in support of an existing one.

The deployment of re-aligned sales tactics requires engagement, training and support to enable mastery, fluency and success. Hummingbird Insight works with our client’s sales management to train and support sales teams so they maximise customer-facing impact of the new approach.