That involves Medical Sales Teams fully understanding and engaging with the outcomes of the research. They will be the ones executing the behavioural change interventions in field, so alignment is essential. The deployment of the re-aligned sales tactics will require training and support to enable success.

The best thinking can fall flat if not executed well. To ensure that the insights aren’t lost, the sales capability is enhanced, and the execution is optimised, Hummingbird Insight has the in-house capability to train sales teams, so they can maximise customer-facing impact. By the end of the training program, they will master the delivery of the behavioural change interventions.

• Behavioural change deployment launch

• Regular 1:1 coaching check-ins

• Regular group coaching check-ins

• Mid-rollout review and potential adjustments

• Behavioural change effectiveness report